As the problems surrounding the planet seem more and more pressing, it’s only natural that people are going to want to see changes being made. One of the easiest ways, as a business, that you can do your bit, both for the planet and your customers, is through the use of eco-friendly promotional products.
A recent survey found that 88% of consumers are willing to help brands become more ethical and environmentally friendly, and 96% believe their personal choices and actions (in this case, the things they buy) can make a difference. It makes sense that if your customers want to make a difference and purchase items that reflect this, then it’s best to work with sustainable material where possible and offer eco-friendly merchandise.
For businesses that use products to promote themselves, this means a conscious shift away from one use items or those made from unsustainable materials will resonate with the people you’re trying to attract.
As members of the British Promotional Merchandise Association, or BPMA, we’re committed to reducing our impact on the environment and increasing our use of sustainable materials. If you want to pass this eco-friendly approach on to the people you’re promoting to, we can include household recycling instructions with your next branded product at your request.
How can eco-friendly merchandise help your business?
Promotional merchandising has always been a great way to stick in your customer’s mind. Whether it’s a coffee mug or an umbrella, the usefulness and quality of the items you choose to promote yourself with are seen as reflections of the service and quality of your company. In the same vein, if you’re promoting your company with sustainable materials, it reflects the company as green and eco-friendly.
As your target market is undoubtedly becoming more eco-conscious, they’ll be looking for brands and companies that match their values. Suppose you’re using eco-friendly promotional products that have a minimal impact on the environment in terms of manufacturing and have substantial longevity. In that case, you’ll be tapping into the eco-conscious attitude that has reached the mainstream.
A large part of being sustainable as a business includes championing reusability, something that’s become a common decision amongst numerous sectors but perhaps most visibly, the beverage industry and the rise of reusable coffee cups.
Disposable has become something of a dirty word in recent years. Associating yourself or your business with single use packaging may well be something you should think twice about. After all, it’s not as though customers don’t like to receive merchandise; they just want to feel comfortable accepting them, something you can do by choosing eco-friendly merchandise.
Aspect’s best selling eco-friendly products
Our 500ml refillable water bottles are a great example of reusable and eco-friendly merchandising. With a practical and easy to use functionality, their double-walled and stainless steel bodies mean they’re tough and have the potential to last decades!
With the option of engraving your name and logo onto the bottles, they’re available in 9 colours, making them not just useful but also visually appealing.
As a material, bamboo is a combination of 100% biodegradable and easily replaceable. Fast-growing and hardy, there’s little risk of bamboo being over-sourced, making it one of the most sustainable materials available.
Growing much quicker than your typical trees but just as strong, bamboo is hard-wearing with a sturdy natural fibre making it an ideal material to build something you hold all day out of. Our bamboo ballpoint pens feature a body made of bamboo and feature the option of a printed logo on the body.
Similar to a tote bag but with a drawstring to close the top of the bag, these cotton drawstring bags feature long handles to be worn effortlessly as either totes or backpacks, whichever strikes your fancy!
Much like the bamboo pen, the cotton that these bags are made from is 100% natural and therefore biodegradable. The reusability of these bags makes them a popular product not just on their own but for holding other eco-friendly promotional products.
The perfect accompaniment to the bamboo pen, this A5 natural recycled notepad is great for making notes on the go. Made of recycled paper, this notepad features a coloured bookmark so you can always pick up where you left off and an elastic closure to prevent any pages from being torn or creased in transportation.
Featuring 90 lined pages, this hand notepad is as eco-conscious as it is useful and a great way to remind people of your business.